Diane Von Furstenberg's Reality Show to Air on E!

Contestants will be battling it out for the chance to become Global Brand Ambassador to DVF, a role typically open only to "it" girls and celebrities.
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Tyler McCall
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Contestants will be battling it out for the chance to become Global Brand Ambassador to DVF, a role typically open only to "it" girls and celebrities.
Diane von Furstenberg at her Fall 2014 show. Photo: Bryan Bedder/Getty

Diane von Furstenberg at her Fall 2014 show. Photo: Bryan Bedder/Getty

Back in December, we received a casting notice for a reality show centered around designer Diane von Furstenberg, promising it would air on a "major cable network."

Now we've got more deets, and what a surprise: It's on E!

Well, we're not really that surprised -- the network is a purveyor of all things reality television. (Especially Kardashian-related -- Kourtney and Khloe will be filming another shoot of their show in the Hamptons this summer in -- you guessed it -- "Kourtney and Khloe Take the Hamptons.")

In a press release, the network has the as-yet untitled program listed under their "Unscripted/Topical projects in development."

According to the release, the docu-series "explores the relationships between an ultra-successful boss who controls the fashion world and her eight eager-to-please associates in training" -- i.e., von Furstenberg and the contestants. The show will culminate at New York Fashion Week (duh) where a winner will be chosen.

As we reported, these contestants will be battling it out for the chance to become Global Brand Ambassador to DVF, a role typically open only to "it" girls and celebrities.

Von Furstenberg will also serve as one of the show's executive producers. No official debut date has been announced.