If Tuesday's Chanel show (and every street style gallery) is anything to go by, then the whole athletic-chic look isn’t going away anytime soon. Sneakers, paired with tailored trousers and oversize coats, have officially taken over the fashion universe -- not to mention, the look completely fits in with the whole #normcore trend. And if that's a look you're interested in, you should definitely check out French designer Etienne Deroeux.
His line, which launched in 2011 and is currently stocked on Avenue32.com, is the perfect fusion of American sportswear and French couture (think Stella McCartney meets Nike meets Balenciaga), and is the sort of garb you can imagine cool-girls like Taylor Tomasi Hill and blogger Camille Charrière rocking with ease. From standout cocoon-style coats (in both shocking pink and marbled black and white), to sculptural mini skirts and knitwear (his super fine sweaters look like they have curved inbuilt shrugs), there is a clear attention to fabric quality, color and impeccable tailoring that sets Deroeux apart from the rest.
After studying at the Royal Academy of Fine Arts in Antwerp (the same school that calls Dries Van Noten, Ann Demeulemeester and Martin Margiela alumni), Deroeux spent time interning at Peter Pilotto, then assisted designer Matthew Ames in New York. “I like functional, efficient designs focused on wearability and comfort,” he says. “Besides Hermés and Lacoste there aren’t many design houses in France interested in high quality sportswear, so there is an interesting gap to fill.”
Dereoux’s love of sportswear has also landed him a covetable sponsorship with Nike, with whom he created the (sadly not available to purchase) hot pink, navy and white sneakers shown with his fall 2014 collection. For such a young designer, Deroeux’s attention to detail and craftsmanship is praiseworthy, and allows him to deliver exactly what girls want to wear today: Impeccably made cool clothes that are practical, but make you look —- and feel -- stylish.