During New York Fashion Week in February 2013, New York-based company Decoded Fashion surprised the fashion industry when it launched, in collaboration with IMG, the CFDA and Condé Nast, the first ever fashion hackathon, inviting top app developers to come up with technology to help solve the industry's problems.
It was one in a series of increasingly high-profile events Decoded Fashion has hosted all over the world to bring together technology and fashion -- two industries that need each other, but don't always know how to collaborate.
Founder Liz Bacelar must know what she's doing because on Monday, Stylus Media Group announced that it would be acquiring Decoded Fashion. Stylus is a business intelligence and consultancy firm founded by WGSN co-founder Marc Worth that focuses on fostering innovation. Interestingly, Hearst owns a 20% stake in Stylus, though Condé Nast backed Decoded Fashion's NYFW hackathon and Hearst hosted a competing hackathon around the same time.
Bacelar will continue to lead Decoded Fashion, with Stylus using its resources to help accelerate the expansion of its event series in the U.S., Europe, Asia and South America. As for how Stylus can benefit from working with Decoded Fashion, Worth said in a statement: “We know designers need to seek out ideas to inspire their creativity. They need face-to-face events, networking, trend analysis and advisory, and a window into a world of inspiration. Decoded Fashion quickly became recognized as a platform for much needed innovation in the industry.”
"Working with the Stylus Media Group will support our goals to bring valuable insider content on technologies that are changing the face of the fashion industry,” added Bacelar.
It will be interesting and exciting to see the fashion tech collaborations that come out of what will surely be a bigger, better Decoded Fashion.