Gwyneth Paltrow's Flawless Face Scores Another Beauty Contract

Gwyneth Paltrow is about to get a whole lot GOOP-ier -- at least, on her face.
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Tyler McCall
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Gwyneth Paltrow is about to get a whole lot GOOP-ier -- at least, on her face.
Gwyneth Paltrow and her Restorsea-loving face. Photo: Craig Barritt/Getty

Gwyneth Paltrow and her Restorsea-loving face. Photo: Craig Barritt/Getty

Gwyneth Paltrow is about to get a whole lot GOOP-ier -- at least, on her face. The basically perfect actress is the new brand ambassador for skincare line Restorsea.

In a release, the brand calls Paltrow "a purveyor of quality in all regards" (so, they're definitely getting their GOOP newsletter, then), which is fitting because Restorsea has all kinds of fancy ingredients. Its products are made with vitamin C and brown algae, and are "anchored" by "Aquabeautine XL" -- which, for those who don't know (everyone), is an enzyme released during the baby salmon hatching process. (Apparently, it exists to "help dissolve a baby salmon’s egg shell, allowing it to swim away unharmed," which sounds cute and disgusting at the same time. All this was in the press release, by the way.)

Unsurprisingly, it's that no-chemical commitment that sealed the deal for Paltrow. "I was ecstatic when I learned that Restorsea is natural," she says in the release. "Over time, I saw a real difference -– a kind of freshness and dewiness.”

And a message for ye skeptics: "I never promote anything that I don’t use, love and believe in, and I’m thrilled to support the brand and its mission to encourage women to embrace their age,” Paltrow says. Her Restorsea products of choice are the Rejuvenating Day Cream, Revitalizing Eye Cream and Repairing Hand Treatment.

Paltrow's other beauty contracts include Max Factor and Hugo Boss perfume. Previously, Paltrow shilled for Estée Lauder, but reportedly broke off the relationship to focus on GOOP.