Karl Lagerfeld's New London Store Is Selfie-Equipped

He may not be fond of taking selfies of himself-ie, but that isn't stopping Chanel's main man from pushing 2013's Oxford Dictionary-decreed word of the year even further into the public lexicon.
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He may not be fond of taking selfies of himself-ie, but that isn't stopping Chanel's main man from pushing 2013's Oxford Dictionary-decreed word of the year even further into the public lexicon.
Lagerfeld at his Regent Street store opening March 13, 2014. Photo by Mike Marsland/WireImage

Lagerfeld at his Regent Street store opening March 13, 2014. Photo by Mike Marsland/WireImage

Karl Lagerfeld may not be fond of taking selfies of himself-ie, but that isn't stopping Chanel's main man from pushing 2013's Oxford Dictionary-decreed word of the year even further into the public lexicon.

According to a statement from Karl Lagerfeld (the label), the fitting rooms in its London flagship, which opened Friday, are kitted out with iPads. But they aren't there solely for sending dirty mid-shop Snapchats (though we're sure there'll be a fair amount of those, too.)

Instead, the #selfie-ready devices are loaded with Karl-inspired photo filters (perhaps along the lines of 'Versailles Valencia'? 'Karl Kelvin'? 'Hudson... Kroenig'?), meant to then be shared via the shoppers' various social media accounts and email. We can only hope, for the sake of those in line for a fitting room, that there's some sort of enforced time limit per-stall -- as most everyone knows, it can take a while to achieve the perfect duck face.

A "photobooth" in the Karl Lagerfeld store's fitting room

A "photobooth" in the Karl Lagerfeld store's fitting room