Louis Vuitton Reportedly Showing Resort Collection in Monaco Next Month

For his first cruise collection, Nicolas Ghesquière is heading to the very swanky French Riviera.
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Alyssa Vingan Klein
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For his first cruise collection, Nicolas Ghesquière is heading to the very swanky French Riviera.
Photo: Imaxtree

Photo: Imaxtree

On Wednesday afternoon, a tweet from Financial Times fashion editor (and soon to be New York Times fashion director) Vanessa Friedman caught our attention:

More proof @LouisVuitton is getting serious abt rtw: @TWNGhesquiere's 1st Cruise collection will have a show in Monaco next month. #FTLuxury

— Vanessa Friedman (@VVFriedman) March 19, 2014

According to Friedman, Louis Vuitton will hold its first destination show for resort 2015 in April, and Ghesquière himself will be designing the collection. In seasons past, when Marc Jacobs was the house's creative director, the in-between collections -- resort and pre-fall -- were designed by the women's studio director, not Jacobs himself.

We've reached out to both Louis Vuitton and LVMH for comment, but have not yet heard back.

At Louis Vuitton's fall 2014 show, it was clear that the French label, under Ghesquiere, is seriously trying to up its ready-to-wear game. (Clothes have always played a distant second fiddle to accessories when it comes to sales at Louis Vuitton.) That Ghesquiere may now be designing four, rather than two, clothing collections per year for the label further underlines that effort.

Plus, having Ghesquiere design two more collections a year is a great excuse to hold two more runway shows a year. Chanel has brought press out to the likes of Scotland, Versailles and Singapore for past resort shows, and Dior showed its resort 2014 collection in Monaco in May. This jet-setting new tradition is one we can get behind.