It was a sad day when we heard Lula magazine founder and Editor in Chief Leith Clark had left the magazine to start another project. And while we wait to find out more about that, Lula is about to unveil its 18th issue, its first under new Editor in Chief Sheila Single and Creative Director Maya Kolqvist.
Single's background, like Clark's, is in styling, which makes sense for a magazine known for its dreamy editorials. She assisted Marie Amelie-Sauve at Vogue Paris before becoming a contributor to Purple. She is currently a fashion editor for Numero and will continue that role. Her work has also been published in Vogue, Vogue Italia, Harper's Bazaar, Vanity Fair, Interview and several other publications.
Her aesthetic is definitely a departure from Clark's. It's a bit less ultra-girly and retro and more modern and minimalist, but still inspiring and gorgeous to look at.
Kölqvist is a creative director, graphic designer, curator and editor. She worked for Vogue Paris from 2002 to 2005 and in 2011 became a senior designer at M/M Paris, where she designed campaigns for the likes of A.P.C. and Givenchy. She also has her own studio in Stockholm.
While it certainly won't be the same Lula we've grown to love over the years, these two bring an impressive degree of experience to the helm. We should get a sense about the direction they plan to take the glossy in in their first issue, which hits newsstands later this month.