Pharrell Williams's Latest Fashion Act: A Uniqlo Collaboration

How does he do it?
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Dhani Mau
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How does he do it?
Photos: Courtesy

Photos: Courtesy

How does he do it? In 2014 alone, Pharrell Williams has won a bunch of Grammys, gotten nominated for an Oscar, created the longest-lasting fashion meme maybe ever, raised $41,000 for charity from Arby's, released an album, and apparently designed a line of t-shirts and hats for Uniqlo, for whom he also shot an ad campaign.

And chances are he's done a dozen other cool things we don't even know about yet. But back to Uniqlo: he's been tapped as a spokesperson and collaborator for "The New Model T" collection for Uniqlo UT, the brand's T-shirt line conceived by creative director (and former A Bathing Ape designer) Nigo.

In addition to starring in the spring print campaign (alongside Barbara Palvin) and a commercial (featuring one of his new songs), Pharrell's "I am Other" creative collective collaborated on a range of men's and women's t-shirts and caps, which will be available in mid-April.

The collaboration makes sense now that Nigo is at Uniqlo. He helped design Pharrell's streetwear brands Billionaire Boys Club and Ice Cream Footwear.

Pharrell seemingly has no intention of putting fashion on the back burner for his flourishing music career: He also debuted a collaboration with Moncler this past fall.