Nasty Gal is continuing its rapid journey towards becoming a major retail brand. And CEO Sophia Amoruso, who started the business selling clothes on eBay from home, is smartly closing in on that goal by hiring experienced executives to help with her ambitious expansion plans. Her latest hire, however, has a bit of a controversial past.
Just two months after bring on a new chief financial officer and a senior vice president, the online retailer has brought on Sheree Waterson as president and chief product officer. She joins the company from flailing activewear company Lululemon, where she spent five years as chief product officer. Shortly following Lululemon's whole see-through pants PR disaster, Waterson publicly stepped down.
It's a bold move -- hiring a product officer known for her very recent involvement in a very public product disaster. But Amoruso seems confident that Waterson is the right girl for the job: "She [Waterson] had a great run and she was there for five-and-a-half years and built an amazing business," she told WWD. "I don’t look at much more than that.”
Granted, it probably won't make much a difference to Nasty Gal's young customer base, as long as the crop tops stay cropped and the cut-outs stay generous. Together, Amoruso and Waterson plan to gradually expand the brand's in-house product offerings -- swimwear is next -- and break into brick-and-mortar retail, which Amoruso revealed more details about: The first store will be in Los Angeles (where the company is headquartered) and will be open before the end of 2014.