Tory Burch Confirms Plans to Launch Men's Accessories, Activewear

Plus: she's launching a slew of stores in Europe, her next big market.
Avatar:
Dhani Mau
Author:
Publish date:
Social count:
176
Plus: she's launching a slew of stores in Europe, her next big market.
Tory Burch. Photo: Jamie McCarthy/Getty

Tory Burch. Photo: Jamie McCarthy/Getty

Tory Burch is expanding her fashion empire in just about every direction.

Following 2013's forays into beauty and fragrance and Burch's induction into the billionaires club, the designer/entrepreneur has told WWD (and a rep for Tory Burch confirmed to us) that a number of new categories, and stores in new international markets, are coming next.

First, the designer confirmed speculation that she would be moving into both menswear and activewear. Jeffrey Uhl, whom she hired away from Coach, will head up men's accessories, which will include small leather goods, tech accessories, belts and possibly footwear. Men's is slated for a spring 2015 launch.

Also set for spring 2015: an activewear line of apparel and accessories for yoga, running, golf and tennis that we could see taking a bite out of Lululemon. “I find a lot of women wear what they wear to go to the gym all day long,” she told the trade. Sounds a lot like Lululemon's new concept, though we doubt Burch's loyal customers will be calling her a copycat.

In terms of retail expansion, Burch is focusing on Europe: She's opening a shop, as well as showrooms and offices, in a building on Rue Saint-Honoré in Paris, and is currently scouting locations in Milan, Zurich, Frankfurt and Cannes. She estimates Europe could come to represent 20 percent of her business. Stores in Indonesia and Malaysia are also on the horizon.

Needless to say, all of this rapid growth will undoubtedly appeal to investors if and when Burch decides to set an IPO.