Warby Parker Is Heading to the Upper East Side

More brick-and-mortar retail for the once online-only eyewear brand.
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Dhani Mau
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More brick-and-mortar retail for the once online-only eyewear brand.
Photo: Warby Parker

Photo: Warby Parker

Innovative, charitable and rapidly-expanding eyewear brand Warby Parker is brining its hip specs to the Upper East Side.

The shop will sit at 1209 Lexington Avenue, off of 82nd Street, at the former home of a 100-year-old pharmacy. Its "cathedral ceilings," "gothic windows" and "fine literature" (per a press announcement) will surely make for an enjoyable shopping experience. And while it's not quite the main shopping drag of the UES, which centers around Park and Madison Avenues, perhaps its off-the-beaten-path location is meant to reflect the brand's off-the-beaten-path sensibility.

So far, Warby Parker's foray into brick-and-mortar retail has been a seemingly successful one. Its stores are packed to the brim every time we stop by. Nora even went on a date there once. If only "Gossip Girl" were still on the air: Dan Humphrey would have been all over this place.

We wonder where in NYC Warby will set up shop next (so far it has stores in SoHo and in the Meatpacking District). Our guess? Brooklyn. Until then, Upper East Siders can get bespectacled when the store opens its doors Mar. 22.