Bobbi Brown Is Now Editor-in-Chief of Yahoo Beauty

Could Brown's appointment make Yahoo News your source for all things beauty?
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Eliza Brooke
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Could Brown's appointment make Yahoo News your source for all things beauty?
Photo: Cindy Ord / Getty

Photo: Cindy Ord / Getty

Having published eight books on her approach to beauty, Bobbi Brown is taking her career as an editor to the next level. The makeup artist announced in a blog post Wednesday morning that she has signed on as the editor-in-chief of beauty at Yahoo News.

"As EIC, I’ll work to curate smart, strong content that will teach women how to be their best selves," Brown writes. "Of course, it goes without saying that this new role will never take me away from my first love -- Bobbi Brown Cosmetics. I’ll continue as Chief Creative Officer of the company, and am confident that the two positions will inform and strengthen each other."

According to a rep for Brown, she will begin her new position on April 21. Brown was unavailable for interview.

Brown's appointment is just the latest in a series of big news hires at Yahoo. Katie Couric came on board in late 2013 as the company's global anchor, while Megan Liberman, Matt Bai and David Pogue all made the leap from the New York Times.

In addition to being one of the best-recognized American brands in beauty, Brown's accessible, natural approach to makeup makes her a great fit for Yahoo as it looks to reach a broader audience and gain credibility as a news source. As anyone who has read/obsessed over Bobbi Brown's "Teenage Beauty" book will attest, Brown is a master at using makeup to enhance women's natural beauty -- as she writes, to "be pretty, be confident, be who you are."

Yahoo may not exactly be synonymous with beauty, but with Brown on its team, that section just became a lot more legit.