Topshop has put a lot of muscle behind its next Kate Moss collaboration, which hits Topshop, Net-a-Porter and Nordstom stores on April 30. In addition to numerous editorials and even a Vogue UK cover, the British high street retailer has created a series of eight short films with Nowness, in which such recognizable faces as Net-a-Porter founder Natalie Massenet and designer Vivienne Westwood talk about Moss's influence as a model and a style icon.
In the latest in the series (above), model Cara Delevingne says that, even as a child, she was familiar with Moss -- despite not even being interested in fashion at the time. "I just knew exactly who she was of course, she was the face, she was the icon."
"Everyone just wanted to dress like Kate, and she kind of brought that to the [Topshop] collection, made everyone be able to have that style that she has, which is just incredible," she adds.
The words may be serious, but the video is anything but -- Delevingne bounces a tennis ball off walls and from the edge of a two-story loft, lounges in bed talking about Moss and finishes with a somersault. While the video Delevingne created for Love in December was goofy and outlandish (remember the unicorn onesie?), the result here is more casual and intimate. One almost forgets it's promotional.