Iggy Azalea Grows Fashion Profile With Revolve Campaign

And it turns out that viral "Clueless"-inspired video was part of the campaign.
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And it turns out that viral "Clueless"-inspired video was part of the campaign.
Photo: Pascal Le Segretain/Getty

Photo: Pascal Le Segretain/Getty

Unless you live under a rock or hate wonderful things, you've probably seen Iggy Azalea's video for her single "Fancy," a spot-on, three-and-a-half minute homage to iconic '90s film "Clueless."

An important part of the video's accuracy was the inclusion of Cher Horowitz's all-important, wardrobe-organizing computer program which, it turns out, also included a product placement for e-commerce site Revolve Clothing (see below). It's no coincidence, then, that Azalea has just been revealed as the site's new campaign star.

From the "Fancy" video

From the "Fancy" video

The rapper follows in the footsteps of Emily Ratajowski as celebrity face of the brand, which Revolve will switch up every season, according to WWD. In Azalea, it sounds like the retailer is getting much more than just a model. She'll be featured in online content on Revolve and Revolve will sell her tour merchandise and downloads of her forthcoming album, "The New Classic," due out April 22.

It's not the first time we've seen Azalea in a fashion context -- she's a front row regular at fashion week and has covered numerous fashion glossies -- nor is it her first campaign. She starred in one for Levi's and fronted Henry Holland's eyewear campaign, both in 2012. If she continues to build on the fashion momentum she's already created, they likely won't be her last.