The rumors eventually subsided, with Urban Outfitters beating J.Crew to the corporate retail punch. But those Williamsburg residents who appreciate a good preppy basic or Celine-inspired trouser can rest easy: The retailer told WWD Thursday that it will indeed be setting up shop there. (A spokesperson did not immediately respond to our request for confirmation.)
But that's not all: Madewell's coming to Williamsburg, too.
And if you happen to live in "grown-up Brooklyn," as Hannah Horvath once referred to it, J.Crew also plans to open a Park Slope location. Given the abundance of children populating that neighborhood, we'd be willing to bet that the location will also include a CrewCuts.
It's a full-on Mickey Drexler Brooklyn takeover, for which we apparently have Jen Mankins, owner of Brooklyn-based boutique chain Bird (the type of independent business Brooklyn has become known for, and that could be affected by corporate retail encroaching on its turf), to thank: She was the first retailer to which Madewell sold wholesale, and tells WWD that she familiarized Mickey Drexler to Brooklyn via regular meetings there.