Self Magazine Now Has a New Publisher as Well as a New Editor

Mary Murcko returns to Self after a 19-year hiatus.
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Mary Murcko returns to Self after a 19-year hiatus.
Mary Murcko is the new publisher of Self. Photo: Frederick M. Brown/Getty

Mary Murcko is the new publisher of Self. Photo: Frederick M. Brown/Getty

Conde Nast announced Friday morning that Gannett ad exec Mary Murcko is replacing Laura McEwen as publisher of Self magazine. McEwen's departure was announced Thursday alongside the news that Self's editor in chief, Lucy Danziger, had been fired and replaced with Cosmopolitan executive editor Joyce Chang following months of lackluster ad performance and an unsuccessful attempt to turn the brand around under the guidance of Conde Nast Artistic Director Anna Wintour.

Murcko is actually a Self alum -- she sold beauty ads for the magazine from 1991 to 1995, before moving to Bangkok for six years to work as publisher of Elle in Thailand. Most recently, she was president of national sales at the newspaper company Gannett for two years, responsible for bringing in ad revenue for USA Today and USA Weekend as well as Gannett's digital properties.

Given that the announcement of Murcko's new job came one day later McEwen's departure, it's not clear whether McEwen, like Danziger, was dismissed or if she voluntarily decided to depart with the outgoing editor in chief.

Self is just the latest in a growing string of Conde titles -- following Lucky and Traveler -- that has seen both its editor-in-chief and publisher replaced in the last year. Wintour, who has consulted closely with each of those brands since taking on the role of artistic director a year ago, has been largely held responsible for those changes. Now the question is: who's next?