Roland Mouret to Design Affordable Hourglass Dresses for Banana Republic

The designer of $2,000+ dresses is going mass.
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Dhani Mau
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The designer of $2,000+ dresses is going mass.
Photos: Courtesy, David M. Benett/Getty

Photos: Courtesy, David M. Benett/Getty

Banana Republic is smart about the designers it chooses to do collaborations: Rather than going for whomever is buzzy at any given moment, it taps those who have built a business on a sophisticated, mature, feminine aesthetic that is in line with what Banana's customers are looking for. See: Kate Middleton fave Issa London and L'Wren Scott.

So while Alexander Wang for Banana Republic wouldn't make a great deal of sense, Roland Mouret for Banana Republic does. Thus, he's designed a capsule collection of 25 pieces, which will undoubtedly be made up largely of dresses, given that's what Mouret is known for.

While the line won't be an exact copy of Mouret's identifiable, flattering frocks -- frequently worn by the likes of Victoria Beckham and Naomi Watts -- Mouret promises flattering, fitted dresses in an hourglass silhouette, made with BR's signature stretchy "Sloan" fabric.

Prices will range from $49.50 for belts to $165 for a dress -- a good deal, when you consider his own dresses typically go for upwards of $2,000. The collection will hit stores this August.

For Mouret, it's the latest step towards expanding his brand in the U.S. He's set to open his first New York store this summer and has launched bag, shoe and bridal collections all in the past couple of years.