Ronald McDonald Gets a New Look

McDonald's is having it's time in the fashion spotlight.
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Alyssa Vingan Klein
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McDonald's is having it's time in the fashion spotlight.
Before (left) and after (right).

Before (left) and after (right).

The fashion community is certainly not the target customer for American fast food giant McDonald's, but thanks to Jeremy Scott's fall 2014 collection for Moschino, it's become sort of a walking advertisement for it. 

Immediately after the show in Milan this past February, Moschino released a capsule collection in the bold ketchup and mustard shades that McDonald's has made famous online and in a selection of international boutiques which sold out almost immediately. A red sweater with an arched yellow “M” — for Moschino, not McDonald’s — was spotted on the likes of Anna Dello Russo and Jourdan Dunn, as well as a chain-strap bag inspired by a Happy Meal box and an iPhone cover (with the same arched “M”) that looked like a large order of McDonald’s fries.

The social media world ate it up. And now, McDonald’s is taking to the web itself to debut a brand new look for its own mascot, Mr. Ronald McDonald. 

Earlier this week, the restaurant unveiled two new outfits for its famous clown-like character: A red blazer with the Golden Arches embroidered on the breast (seen above), as well as a yellow vest and cargo pants combo layered over a rugby striped shirt. They’re not exactly what we’d call chic, but they were designed by Tony Award-winning costume designer Ann Hould-Ward.

It’s also worth noting that McDonald’s threw a swanky (and highly publicized) pool party during the first weekend of Coachella — up against major fashion brands like H&M, Lacoste, Old Navy and Guess — and invited stylish young tastemakers like Kendall Jenner and Ashley Benson. 

Could the fast food brand be on the brink of experiencing a total image overhaul? If Fashion Week parties feature catering that includes mini burgers in Happy Meal boxes come September, we guess we'll have our answer.