Ashton Kutcher's T-Shirt Company Pickwick & Weller Closes Up Shop

T-shirts are a tough business, even online.
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Nina Frazier Hansen
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T-shirts are a tough business, even online.
:( Photo: Frederick M. Brown/Getty Images

:( Photo: Frederick M. Brown/Getty Images

Online t-shirt vendor Pickwick & Weller, which touted Ashton Kutcher as a co-founder at launch, is on a permanent staycation. 

Currently, the site has posted an image on its homepage with the message, "Pickwick & Weller is taking an extended staycation so we can come back with the best t-shirt. Ever."

But don't hold your breath. Co-founder Ryan Donahue has confirmed that the company -- best known for its logo-less, soft cotton tees, usually priced under $50 -- has no plans to relaunch. 

"We were unable to scale our customer acquisition to a rate that brought the necessary growth, at a cost sustainable for our business," Donahue, who has already moved on to another opportunity at ZenDesk, tells us.

In an earlier interview with PandoDaily, Donahue explained that the company had found most of its success in converting customers through more traditional (and expensive) offline modes like pop-up shops and "try at home" programs rather than online.

Ashton Kutcher contributed to the company's $4 million first round of funding alongside SV Angel, Baseline Ventures, Felicis Ventures, Mousse Partners, Forerunner Ventures, Morgenthaler Ventures, Warby Parker's David Gilboa, Nellie Levchin and Max Levchin. 

Kutcher still counts other brands including Fab.com and The Fancy among his successes. But this wouldn't be the first of Kutcher's businesses to close within the last 12 months. In September, the founders of Fashism shut down the online platform that allowed users to post outfits for community feedback.

We'll keep our eye out for what startup the celeb-entrepreneur has planned next, but we're pretty sure he'll be keeping plenty busy with a new baby on the way.