Betsey Johnson Is Jumping on the Activewear Bandwagon

BJ kicks A!
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Alyssa Vingan Klein
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BJ kicks A!
Photo: Imaxtree

Photo: Imaxtree

We've said it before and we'll say it again: Fitness is having its moment in the fashion spotlight. With the activewear market growing at an impressive rate, more and more designers are adding the category to their offerings — and now industry legend Betsey Johnson is following suit.

Betsey Johnson's fall 2013 collection. Photo: Imaxtree

Betsey Johnson's fall 2013 collection. Photo: Imaxtree

First reported by WWD, Johnson, who is bouncing back after declaring bankrupty and shuttering her brick-and-mortar stores two years ago, will release a collection of activewear inspired by her fall 2013 runway show (with the apt theme "BJ kicks A!"). The line has been in the works for some time now — models in the fall 2013 show not only wore workout-appropriate gear, they did calisthenics on the runway — and will finally hit stores this fall. 

The 72-year-old designer is known for her high-energy shows and pieces that are exploding with personality, which seems like the ideal combo when it comes to creating clothes that will want to make you get your butt in gear. Johnson told WWD that the collection will be "the perfect mix of performance, prettiness and punk," and according to a release from the brand, it will include a number of her signature details, like fishnet, peplums and bows.

Pieces from Johnson's activewear line will be priced at $49 and up and will be sold in-store and online at Nordstrom and Macy's.