Gap Gets Hoaxed, Rap Shirts For White People, The Cost of A Star-Studded Front Row

And Kanye West breaks some bad news to a fan of his Air Yeezy shoes.
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Eliza Brooke
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And Kanye West breaks some bad news to a fan of his Air Yeezy shoes.
These are real Gap jeans. The press release that got sent out... not real. Photo: Justin Sullivan/GettyImages.

These are real Gap jeans. The press release that got sent out... not real. Photo: Justin Sullivan/GettyImages.

Gap has taken its sweet time in joining the Accord on Fire and Building Safety in Bangladesh — one of two coalitions of retailers whose garments were produced in the factory that collapsed at Rana Plaza — so protestors of the company's hesitance to get involved took matters into their own hands. A parody website went live on Tuesday under the URL "www.gapdoesmore.com" and released a statement that Gap had decided to join the coalition. Gap is investigating the hoax, but it remains unclear whether that was the push it needed to own up to its Rana Plaza involvement. {WWD}

Think celebrities attend fashion shows because they love the brand? Think again. Turns out that designers are shelling out tens of thousands of dollars for a star-studded front row — proof that they still believe the celebrity stamp of approval is a powerful marketing tool. {Telegraph}

A new line of tees called "Rap Shirts for White People" has hit the Interwebs, with tag lines like "Bitch Don't Spill My Wine" and "I Don't Eat Gluten That's My F--kin Problem." Offensive? Hilarious? Too real? Please discuss. {Complex}

See Also:

Kanye West Signs Fan's Air Yeezy Sneakers, Tells Him They're Fake {Us Weekly}

Not Even a Duchess Can Resist the Power of the Rainbow Loom {Huffington Post}

Olivia Palermo Already Has Her Hands on Next Season's It-Bag {FabSugar}