Last week, reports surfaced that J.Crew was planning to open a lower-priced chain called J.Crew Mercantile. At the time, a rep for the retailer said it was too early to comment on the trademarked named -- and now, the company is saying that J.Crew Mercantile could turn out to be nothing at all.
“It doesn’t require any work to register a name,” Drexler continued. “Most of the time, things don’t come out of it. We are always focusing on our existing businesses.”
So, perhaps there are no plans for a lower-priced, non-outlet-style J.Crew. Or perhaps there are, and it will be called J.Crew Mercantile, and Drexler doesn't want to talk about it yet.
A J.Crew spokesperson did not immediately respond to a question about whether any work has been done on Mercantile beyond registering the trademark for the name.