Urban Outfitters Sued Again for Collecting Customers' Zip Codes

Some customers really, really didn't want those Free People catalogs.
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Tyler McCall
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Some customers really, really didn't want those Free People catalogs.
Free People catalog, February 2011.

Free People catalog, February 2011.

Just last July, Urban Outfitters found itself entangled in a lawsuit by customers who alleged they had been "tricked" into giving the company their zip codes.

Well, it sounds like that suit didn't deter the company from collecting that info: It's come under fire again, this time by a customer who shopped at Urban Outfitters subsidiary Free People. According to Law360, plaintiff Lauren Miller is upset that the company asked her for her zip code when the debit card she used didn't require it, and then used that zip code to send her junk mail. Miller is now seeking a class action lawsuit against Free People. 

According to the complaint, "Plaintiff and class members suffered damages, including the invasion of their privacy and the profit or other economic benefit that Free People obtained from the misappropriation of [their] personal identification information." A rep for Free People did not immediately respond to our request for comment.

The lawsuit seems a little overblown -- the Free People catalogs are actually not that bad -- but it could earn customers in Massachusetts, where the suit was filed, a lot of money.

This kind of calls to mind -- what's that expression again? -- "fool me once, shame on you; fool me twice shame on me." Just stop giving out your zip code, guys. You don't actually have to.