Alexa Chung Stars in Longchamp's 20th Anniversary Campaign

With a bonus Jack Russell puppy.
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Alyssa Vingan Klein
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With a bonus Jack Russell puppy.
Photo: Max Vadakul for Longchamp

Photo: Max Vadakul for Longchamp

Longchamp's most iconic bag, Le Pliage, is turning 20 this year, and what better way for the French leather goods brand to celebrate than with a beautiful campaign starring Alexa Chung.

Chung — who also starred in Longchamp's colorful spring 2014 campaign that was shot in Saint-Tropez — poses with a Le Pliage Heritage bag, which is a new, more structured version of the classic tote. Also, her costar is an adorable Jack Russell terrier puppy.

Shot by Max Vadakul at the magnificent Château des Ormes in France, Chung's print ads will be accompanied by an Alice in Wonderland-inspired short film directed by Jean-François Julian. Keep your eyes peeled for the full campaign, which will be released on Sept. 9.