DVF Designs Frames for Google Glass to Be Sold on Net-a-Porter

That's a one-two punch of fashion cred for the notoriously uncool wearable device.
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Eliza Brooke
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That's a one-two punch of fashion cred for the notoriously uncool wearable device.
Diane von Furstenberg wears an earlier, much less chic version of Glass at her spring 2013 runway show. Photo: Frazer Harrison/Getty

Diane von Furstenberg wears an earlier, much less chic version of Glass at her spring 2013 runway show. Photo: Frazer Harrison/Getty

Well, fashion geeks, you can now officially buy Google Glass in the same place you go for your Kenzo sweatshirts and Charlotte Olympia heels. In its ongoing battle to give Glass the style quotient it needs to appeal to consumers when it hits the market, Google has partnered up with Diane von Furstenberg to design a range of frames for the wearable device, which will be sold on Net-a-Porter and Mr Porter starting June 23. 

The range includes some sleek sunglasses and pink prescription frames, all stamped with the DVF logo. It's the first time that Glass will be sold through a third-party retailer, and as WWD reports, those who already have the device can purchase the frames alone for $120-225.

Over the course of the last few months, Google Glass has been steadily getting more and more fashion-friendly, with the release of four new frames in January and a March announcement that it had partnered with Luxottica to produce Ray-Ban and Oakley-designed frames. Just last month, Google brought on board veteran fashion exec Ivy Ross, who has clocked time at Calvin Klein and Gap, to run the Glass team. 

The future of Glass, as designed by DVF. Photo: Net-a-Porter

The future of Glass, as designed by DVF. Photo: Net-a-Porter

The choice to work with Von Furstenberg makes a lot of sense. The designer was one of fashion's early adopters of Google Glass, having sent models down her Spring 2013 runway wearing the eyepieces while using the technology to document her own backstage activity that season.  Von Furstenberg is also the president of the CFDA — it will be interesting to see whether her position there will facilitate further collaborations with U.S. designers.

Although Google has its Luxottica deal in place, Von Furstenberg's team tells us that the DVF | Made for Glass collection is being produced in collaboration with Marchon Eyewear, the brand's licensing partner for eyewear. As WWD notes,