Jeremy Scott Casts Linda Evangelista in His First Moschino Ad Campaign

Talk about iconic.
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Alyssa Vingan Klein
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Talk about iconic.
Photo: Steven Meisel for Moschino

Photo: Steven Meisel for Moschino

Jeremy Scott is less than a year into his appointment as creative director at Moschino, but he's already become a master at marketing his collections for the Italian house. 

We saw pieces from the fall 2014 show on editors, bloggers and celebrities just days after they walked the runway in Milan this past February, and for his first ad campaign for Moschino, he went for something downright iconic: A black and white portrait of Linda Evangelista shot by Steven Meisel.

While the campaign is much more subdued than we expected for his fast food and junk culture-inspired collection, we enjoy the fact that the pieces are displayed in an entirely new light. The quilted "M" chain bag looks classic in black and white — less campy than it would if its McDonald's-like red and yellow palette were captured in color. Since Moschino's heyday was in the '80s and early '90s, choosing one of the era's biggest supermodels seems fitting, and we're pretty excited to see Evangelista  fronting such a major campaign this season.

Franco Moschino was known for his belief that he wasn't simply just selling clothes, he was selling an idea and a lifestyle, and it's clear to see that Scott is hellbent on doing the same.