A First Look at Proenza Schouler's Debut Swimwear Line

Many of the designs will borrow from past runway collections.
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Dhani Mau
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Many of the designs will borrow from past runway collections.
Proenza Schouler Swimwear. Photo: Courtesy

Proenza Schouler Swimwear. Photo: Courtesy

The resort or cruise season that falls in between spring and fall collections is more important than many people realize. And the fact that a few labels are choosing this season to launch new categories is further evidence of that. Earlier this week, we learned that Band of Outsiders would be launching shoes, and Wednesday brings the news that Proenza Schouler is launching its first swimwear line.

The range, set to begin delivery in October, will be comprised of 20 styles including bikinis, one pieces and pareos and be priced from $245 to $475. Though it's been designed by Jack McCollough and Lazaro Hernandez, it's being manufactured and distributed by a licensee, Swimwear Anywhere Inc.

And while we only have one image so far, the collection sounds pretty awesome. It will have two themes: One inspired by surf and skate culture, featuring archival prints in bright colors, while the other will be more fashion-forward and inspired by past runway collections, in a palette of black, white and pastels. That's a smart way to go: It means there will be options for people who want more of sophisticated, "fashion" swimsuit, and those who want something a little more fun and functional. We recommend booking a winter vacay somewhere super chic (Tulum perhaps?) pronto.