The DKNY and Rita Ora Love Affair Continues With New Fragrance Campaign

The singer is the face of the upcoming DKNY My NY scent.
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Alyssa Vingan Klein
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The singer is the face of the upcoming DKNY My NY scent.
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Donna Karan is clearly a fan of pop singer-turned-model Rita Ora. Not only did Ora walk the runway at the DKNY spring 2014 show (she closed!) and perform live at the brand's 25th anniversary bash, but she also starred in a series of DKNY Jeans ads featuring the label's resort 2014 collection late last year. Now, she's the face of the label's newest fragrance, DKNY My NY, and the first images of the campaign were just released in WWD.

The perfume, which has top notes 0f raspberries, galbanum and pink pepper, will range in price from $48 to $88, and will be sold in 2,885 stores throughout the U.S. The scent will also be available in a body wash and lotion.

DKNY is going big when it comes to promoting the upcoming scent: In addition to a print campaign — which was shot by Francesco Carrozzini in the heart of Times Square — there will be TV spots starring Ora as well as a digital-only campaign that will launch on Aug. 19. So, get ready to see the pop star's face (and that adorable pink, heart-shaped bottle) everywhere you turn.