Britney Spears Is Designing Lingerie, Lululemon Ups Its Patent Game, The Row Designer Rumored for Hermès

Also, Cara Delevingne and Selena Gomez are hanging? Okay.
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Eliza Brooke
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Also, Cara Delevingne and Selena Gomez are hanging? Okay.

Important: Britney Spears is now designing lingerie. Repeat: Britney Spears is now designing lingerie. The pop star's line — "The Intimate Britney Spears" — will be sold in over 180 stores worldwide, because that is what happens when you are a global icon. Given how well she has worn bras throughout her career (under a schoolgirl outfit, with a snake, etc.), we're pretty excited to see what she turns out. {Fashionista Inbox}

Lululemon is doing its utmost to protect its brand, having filed 31 design patents on everything from its jackets' sleeve cuffs to the make of its sports bras and the printing on its yoga mats. Some might call this patent trolling — others might call it a defensive move from a brand that took a tumble at the wrong time in a rapidly expanding activewear space. It also makes Lululemon one of the few fashion brands to aggressively seek legal protection on its designs, a good reason for likeminded labels to sit up and notice. {BuzzFeed}

Hermès designer Christophe Lemaire announced his departure from the fashion house just two days ago, and the designer succession rumor mill is in full swing. The latest entrant into the ring is Nadège Vanhee. You may not know her name well, but you definitely know her work, as she is currently the women's design director at The Row and was formerly Phoebe Philo's senior designer at Céline. An announcement on Hermès's next creative director could come as early as this week. {WWD}

Further reading:

Cara Delevingne may have popularized the bold brow over the last few years, but that's just a drop in the ocean of historical eyebrow trends. Here is more historical analysis of brows than you will ever, ever need to use in your lifetime. {Atlantic}

Speaking of Delevingne, the supermodel/actress and Selena Gomez went parasailing for the latter's birthday in Saint Tropez. Cute, we guess? {NY Daily News}

After this, we promise we will be done talking about Blake Lively's livestyle site, Preserve, but you need to see it rendered in 10 terrifying Gifs. {The Cut}

The celebrity spawn have officially taken over LOVE. Hailey Baldwin stars in her own editorial in the pages of the issue covered by Kendall Jenner. (And it's pretty good.) {Grazia}

For the second Olympics running, Stella McCartney x Adidas has been selected to design the team uniforms for the 2016 Olympic Games in Rio de Janeiro. {Telegraph}