Between Alber Elbaz's charm, the feathered hats, the voluminous dresses and the must-have brogues, it can be easy to forget that the house of Lanvin was founded on family. Jeanne Lanvin started her label making clothing for her daughter, Marguerite, and later expanded to make outfits for girls and women alike, hence the brand's logo of a tres chic maman holding hands with her jeune fille. I know, I know, totally adorbs.
In the spirit of Lanvin's founder, the brand asked Edie Campbell (the face of Lanvin's fall 2013 campaign) to round up her entire family to star in its fall 2014 ads, which coincide with the label's 125th anniversary. The result is a clan of fashionable Brits (and one very well-tressed horse) posing in Lanvin's fall duds.
Or as Edie's father, Roddy Campbell, put it on Twitter, "Lanvin Fall 2014 campaign starring me and three of my kids and their boyfriends and their granny and my ex wife ..."
The Tim Walker-shot photos prove that fashion runs in the Campbell blood. Edie's maternal grandmother is Joan Hicks, a model who worked with Norman Parkinson in the '50s, and her mother is architect Sophie Hicks, who was previously an editor at Tatler and British Vogue and stylist for Azzedine Alaia. See them pose with the rest of the Campbells in the shots above and the video below.