Waking up to the launch of Net-a-Sporter, the -- you guessed it! -- activewear-branded sister site to Net-a-Porter, felt like experiencing Christmas in July. But, you know, a Christmas without the carb-loading and chocolate desserts.
The site is divided into 10 sections based on activities: gym/crossfit, run, yoga/dance, tennis, equestrian, swim/surf, après, golf, accessories and outdoor, with two new sections, for sailing and skiing, on the way. The merchandise is obviously luxe, with a pair of Falke Ergonomic Sport System socks going for $25, a Monreal London Tennis Dress selling for a cool $445 and an Ariat Stretch-Crepe Equestrian Show Coat priced at $500, all expertly edited to look sophisticated and organized on the site.
But what about functionality? Personally, the only exercise I do is either yoga or dance, and while I'm probably not going to spend $140 on a Liforme yoga mat, I would definitely invest in a leotard from Ballet Beautiful or some yoga gear from Live the Process. Many of the other categories, like running and gym/crossfit, have a narrow selection of goods that may appeal to the aesthete but not the athlete, and some sections are almost nearly sold out of product, thought the site only launched a few hours ago. Noticeably missing from the section is the Adidas by Stella McCartney line, which has been carried on Net-a-Porter's main site for some time.
Other brands did carry over from the main site, including Lisa Marie Fernandez and Zimmerman swimsuits (some styles from both brands are exclusives to Sporter), Nike Air Max 90s, Hunter wellies and this über luxurious cashmere hoodie (probably not what you want a sweaty, post-workout bod in, but still).
And if you need a little workout motivation, you can find it on the site's curated Instagram page or by watching its workout videos (check out a playlist of them at the bottom of this post). Or you could just shop the 10 insanely luxe pieces in the slideshow and start bettering yourself from the outside in. It works, I promise.