Hukkster, a Shopping Startup Backed by the Winklevoss Twins, Shuts Down

The startup had raised $4.5 million in venture capital over the past two years.
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Lauren Indvik
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The startup had raised $4.5 million in venture capital over the past two years.
Hukkster co-founders Erica Bell and Katie Finnegan in 2012. Photo: Todd Oren/WireImage

Hukkster co-founders Erica Bell and Katie Finnegan in 2012. Photo: Todd Oren/WireImage

Hukkster, a discount-tracking startup founded by two former J.Crew employees and backed by Winklevoss twins Tyler and Cameron, has shut down.

The company's founders sent the following email to users of its service Friday evening:

Hi,

We are writing with the unfortunate news that Hukkster is now closed.

Thank you so very much for shopping with Hukkster over the years and supporting us in our mission to save you time and money on the brands you love.

It gave us great joy creating a tool to help you access your favorite products, must-haves, little somethings, special gifts, pick-me-ups, finishing touches and perfect accents. Please click here if you would like us to recover the product links from your Hukkster wish list and we will do our best to get you this in a timely manner.

We started Hukkster with nothing more than an idea and had the opportunity to build our dream team and make our vision a reality. While we're sad to say goodbye, we hope our story inspires all of you to challenge the status quo.

Love,

Katie & Erica

Hukkster Co-Founders

Hukkster is, or rather was, perhaps the best known of the many desktop and mobile tools that allow users to track products they see on sites like Net-a-Porter and Nordstrom, and then receive alerts when those products go on sale via e-mail, text message or push notification. Founded in 2012, the company had raised $4.5 million from investors, including a $1.5 million round less than five months ago.

Hukkster made a small affiliate commission on each sale it facilitated -- and though that model has worked for companies like Shop It to Me, which enables users to receive broader sales notifications when designers they like go on sale, it perhaps was not enough -- or did not scale fast enough -- to support a business like Hukkster's.