Milan Fashion Week Restructures to Showcase Emerging Talent

And Giorgio Armani has actually changed his inconvenient show date.
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Dhani Mau
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And Giorgio Armani has actually changed his inconvenient show date.
MSGM's fall 2014 show. Photo: Pier Marco Tacca/Getty

MSGM's fall 2014 show. Photo: Pier Marco Tacca/Getty

Milan Fashion Week has had a few issues over the past few seasons, with some editors and buyers -- and even designers -- losing interest in the city, which has taken a backseat to other fashion capitals in recent years.

Realizing this, the Camera Nazionale Della Moda launched an initiative last year to reinvigorate the event series and some big changes seem to be taking shape for the spring 2015 shows this September. According to WWD, an early version of the calendar reveals that several designers have changed their show dates to take place during the first five days, alongside some of the city's emerging talent.

Young designers Stella Jean and Andrea Incontri will show on the first day, before Gucci, while Au Jour le Jour and MSGM will show the same day as Marni, Salvatore Ferragamo and Trussardi. Perhaps most notably, Sept. 22, the last day of MFW -- the day Dsquared2 and Giorgio Armani typically showed -- seems practically empty. They've pushed their shows up to Sept. 18 and Sept. 20, respectively. Armani has always been the big finale of the week, and famously outspoken towards big editors who have chosen to skip his show in order to get to Paris earlier:

 “There are some who prefer to snub the Giorgio Armani show and go to Paris,” he said of Anna Wintour earlier this year. “Why should I always be the moron [translating from an Italian expletive] to be penalized because of a person, who, for better or for worse, like or dislike it, is powerful? I feel penalized.”

Apparently, he's sucked it up. It will be interesting to see if Wintour shows up this season, and if Milan will start to become more of a hub for new talent.