Gucci Was All About Denim and Neck Scarves for Spring

Frida Giannini keeps things casual.
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Dhani Mau
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Frida Giannini keeps things casual.
Gucci spring 2015. Photo: Imaxtree

Gucci spring 2015. Photo: Imaxtree

We've seen a lot of '70s rock 'n roll influences on the runways this month, and Gucci's Frida Giannini kicked off Milan Fashion Week with those references in mind — plus Kate Moss and Charlotte Casiraghi, the first face of the label's new beauty line, in the front row.

Though, Giannini's was not the glam, sexy interpretation you might expect from Gucci, at least not entirely.

She started things off with day dresses nipped at the waist — one had corsetry along the shoulders — which looked better (more tasteful?) to me than what followed, which were several blouses with lace-up fronts. Later, a green leather dress with a lace-up front, laser-cut fishnet effect on the skirt, and embroidery, in a silhouette that looked very Louis Vuitton fall 2014 felt like just a bit too much, despite how well Anja Rubik wore it.

After corsetry, a big story was denim — there were denim shirts, denim jackets, denim dresses, and jeans: vintage-looking ones with a slight flare that hit at the ankle. The denim looked very street style-friendly, as did the printed scarves tied around almost every model's neck. Though, paired with the suede and denim, the look felt a bit more fall than spring. 

Giannini seemed to deliberately alternate between busier looks — mixed media, multicolored fur jackets over a suede skirt, loud Japanese floral prints from head to toe — and quieter, more wearable ones. We largely preferred the latter, and no one on the runway looked cooler than Giannini herself in a printed blouse and jeans from the collection as she took her bow. I wanted those jeans, but was left wondering if this collection will have the same editorial appeal of seasons past.