Indelust Is Hiring A Freelance Digital Marketing Coordinator In NYC

The digital marketing coordinator develop, deploy, manage and analyze social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks.
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The digital marketing coordinator develop, deploy, manage and analyze social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks.
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Indelust.com is a curated online fashion and lifestyle e-commerce store. The website showcases ethically sourced products such as art, fashion and homeware from the Indian Subcontinent for the US and international market. We are a start-up based in New York, USA and Bangalore, India.  

Responsibilities:

• Create a Marketing Calendar and set weekly and monthly targets

• Plan and execute regional marketing strategies across each channel and platform including: Social Media, Email, Mobile, Programatic Media, Paid Search, Affiliate Marketing and Digital Media and PR partnership

• Create written, visual and interactive content that will integrate through our various digital platforms

• Develop, deploy, manage and analyze social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks (Facebook, Twitter, Pinterest, Instagram, YouTube, etc)

• Work closely with merchandising, creative and PR teams to align priorities and serve as a true brand steward, ensuring consistent, effective content activation

• Assist the Founder & Business Development Manager in developing weekly/monthly reports, platform insights and various social listening tools

• Work cross-functionally with creative, merchandising, and technology teams. Partner with paid media team to optimize performance of campaigns on Facebook, Twitter & YouTube

• Find new ways and seek partnerships to increase traffic and sales on our site

• Benchmark and research competitor and industry leaders in social media. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations to manage

• Keep teams and internal partners abreast of industry news, best practices and trends

Requirements:

• BA or BS required.

• 1-2 years experience developing and delivering online/digital marketing strategy for a fashion ecommerce site in a dynamic, fast-paced environment required.

• 1-2 years hands on experience in social marketing campaigns. Web analytics/social listening knowledge and experience in pulling reporting, measuring campaign performance and analyzing metrics to support overall social strategy.

• Experience in executing marketing campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase.

• Knowledge of Ethically sourced goods for the US market and experience in targeting this region

• Excellent communication, writing, graphic design, project management, presentation, crossfunctional collaboration and relationship building skills are critical.

• Deep familiarity of and passion for social media communities and marketing approaches, with a keen eye towards innovation.

• Highly proficient in the Microsoft Office Suite, including Microsoft Excel and Photoshop CSS

Please send your Covering Letter and Resume to Sana Rezwan at careers@indelust.com.