Jean Paul Gaultier Shuttering Ready-to-Wear Business

The brand will focus on haute couture and perfume.
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The brand will focus on haute couture and perfume.
Photo: Imaxtree

Photo: Imaxtree

Well, this is sad news for Paris Fashion Week. Enfant terrible designer Jean Paul Gaultier is shutting down the ready-to-wear aspects of his business, including menswear, womenswear and accessories to focus on haute couture and perfume, according to WWD

In a letter written to the trade publication, Gaultier wrote: "For some time, I have found true fulfillment in working on the haute couture and it allows me to express my creativity and my taste for research and experimentation. At the same time the world of ready-to-wear has evolved considerably. Commercial constraints, as well as the frenetic pace of collections don't leave any freedom, nor the necessary time to find fresh ideas and to innovate. ... This is a new beginning, I will be able to express again my creativity fully and without constraints."

The change comes on the heels of Puig's majority investment in the company three years ago. The decision to eliminate ready-to-wear puts the onus on the brand's perfume business to bring in profits, but considering the iconic appeal of Gaultier's scents Le Mâle and Classique, might not be too far-fetched. 

The brand's final ready-to-wear show will be held during Paris Fashion Week Spring 2015 on September 27, so mark your calendars now. This isn't one you'll want to miss.