Up next on the roster, according to WWD, is the Asia-Pacific market. The Canadian brand already operates seven showrooms on the continent, where customers can check out a limited product selection and attend events. But the company is quickly growing more serious, and plans to open its first store, either in Hong Kong or Singapore, as soon as the end of this year. That will be followed by a Chinese-language website in 2015.
Lululemon believes that sales in China could soon double the size of its American business.
The store would be the brand's second outside North America. The first was a London outpost, opened earlier this year.