Exposure communications is seeking a talented & proven PR Account Director to join the Fashion & Lifestyle team In NYC

Reporting to the PR Director, your responsibilities include strong team & client leadership, development & planning of best in class PR strategies, driving organic growth where possible on all accounts and within the agency.
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Reporting to the PR Director, your responsibilities include strong team & client leadership, development & planning of best in class PR strategies, driving organic growth where possible on all accounts and within the agency.
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REPORTING TO: Department Director

Exposure communications is seeking a talented & proven PR Account Director to join the Fashion & Lifestyle team.

  • Reporting to the PR Director, your responsibilities include strong team & client leadership, development & planning of best in class PR strategies, driving organic growth where possible on all accounts and within the agency. In this key role, you will demonstrate a strong, established network of media and influencer contacts & work with an integrated approach across the agency

Responsibilities

  • Be the strategic lead on each account across both delivery of PR strategies and the general approach to the clients’ growth
  • Produce highly effective PR results in an efficient manor
  • Build client relations through instilling confidence in clients and demonstrating you add value to the relationship
  • Take responsibility for maintaining best in class PR output of work
  • Constantly look for opportunities for your clients
  • Proactively direct & manage accounts against budget
  • Ensure clear and accurate budgeting and forecasting
  • Ensure best in class output on all documents produced on the account (press releases, proposals etc.)
  • Ensure solid research and evaluation methods are in place against all activity
  • Lead, motivate and mentor members of the team, supporting them in their workload and delegating work appropriately
  • Be a media expert and educate / nurture the team
  • Proactively involve other areas of the business and manage these relationships to add value to a PR campaign and ensure a media rich approach to all briefs
  • Upward management – manage relevant issues upwards and ensure senior members of the team are up to date on all client activity
  • Clearly manage own workload and ensure you manage any concerns with your Department Director effectively
  • Ensure all work is captured for case studies and credentials
  • Proactively monitor relevant industry media – be abreast of what is happening
  • Constantly demonstrate an advanced knowledge of the media, media landscapes and media segments and trends both to clients and within the team
  • Constantly demonstrate an advanced knowledge of influencer & celebrity communities both to clients and within the team
  • Demonstrate a broad 360 understanding of the marketing environment – e.g. how things in the world affect the brands you work on, marketing campaigns past and present etc

Experience & skills

  • Graduate with at least 8 years of relevant & recent experience
  • Agency experience preferred
  • Proven experience as a leader in communications with a focus on fashion & lifestyle
  • Creative thinking & idea generation is critical to the role- proven track record
  • Ability to work within a fast-paced, pressure-filled environment
  • Ability to create a positive impact on business through strong relationships, both internal and external
  • Confidence in suggesting calculated risks
  • Discreet, professional and well spoken, with excellent presentation skills
  • Well-organized, methodical and efficient, with initiative and drive
  • Ability (& proven track record) of securing meaningful media placements & PR campaigns
  • Ability to secure media attendance at events
  • Ability to deal with team issues such as performance issues and motivation
  • Ability to think in an integrated manner
  • Proficient in Word, Excel, Powerpoint (Keynote a plus)

To Apply, please send your resume to leslie.bishop@exposure.net.