Sales of Facial Masks Jump 60 Percent in U.S.

As in the beauty kind, not the creepy kind. It's a fine line.
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Tyler McCall
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As in the beauty kind, not the creepy kind. It's a fine line.
Like a still from a horror movie, but her skin is probably amazing. Photo: Koichi Kamoshida/Getty Images

Like a still from a horror movie, but her skin is probably amazing. Photo: Koichi Kamoshida/Getty Images

There's a lot of pore cleansing going on these days: U.S. Sales of face masks in the prestige category went up 60 percent between June 2013 and June 2014, outstripping other categories in the prestige beauty market, including moisturizers. 

A recent study by NPD group indicates that prestige face masks accounted for $65.5 million in sales over those 12 months. The category took off in Asia thanks to offerings from brands like Sk-II, Shiseido and Dr. Jart. With the growing popularity of skincare trends from Korea, more American and European brands are jumping on board. Plus, it sounds like consumers are into that whole quick-and-easy thing: “Masks attract today’s consumers with the promise of immediate results in treating a variety of skin flaws,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “New formats, and formulations that address individual needs appeal to the consumer looking to try something different without spending a fortune.”

Prestige face masks also saw sales increases in the UK (11 percent), Italy (8 percent), and Spain (2 percent) in the same time period, totaling about another $27 million in sales.

No word if those LED face masks have also seen an increase in sales, but we're just going to guess probably not. 

Homepage image: Mandy Cheng/AFP/Getty Images