Glamsquad Raises $7 Million for Its Beauty On-Demand Service

"Uber for beauty" is an appealing concept to investors.
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Eliza Brooke
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"Uber for beauty" is an appealing concept to investors.
Glamsquad CEO Alexandra Wilkis Wilson. Photo: Michael Loccisano/Getty Images 

Glamsquad CEO Alexandra Wilkis Wilson. Photo: Michael Loccisano/Getty Images 

Just a few months after Glamsquad brought Gilt co-founder Alexandra Wilkis Wilson on board as its new CEO, the beauty-on-demand service has closed a $7 million round of venture capital funding. As the number of startups bandwagoning on the idea of easy booking for at-home beauty appointments grows -- exponentially, based on pitches in the Fashionista tips inbox -- the cash will be helpful as Glamsquad seeks to establish itself faster than the rest of the pack.

SoftBank Capital, an investor in Gilt, Zady, Fitbit and BuzzFeed, led the round, with participation from Lerer Ventures, AOL's BBG Fund and Montage Ventures. This adds to the $2 million seed round that Glamsquad raised to get its brand off the ground.

The funding is going to be useful as Glamsquad works to scale nationwide city by city, one of Wilkis Wilson's specific goals for the company. The service is currently live in New York and L.A.