After a runway show in New York and a presentation in Paris in September, conceptual streetwear brand Hood by Air is heading back to Manhattan for the third and final part of its spring show on October 30, in collaboration with the Museum of Modern Art. The event, officially entitled "MoMA PopRally Presents Hood By Air: Id" — the first two parts were called "Ego" and "Superego" — will be open to the public (great news for HBA's hoards of local fans) and tickets can be purchased through MoMA for a very reasonable $25.
Much like HBA's runway shows, there will be art and musical performance elements— Boychild and Mykki Blanco are already confirmed to take part — and a multimedia installation, which, knowing how "out there" designer Shayne Oliver's big ideas can be, could literally mean anything. According to a press release, the event will be "a performance masquerading as a party -- the interactive, semi-virtual experience includes a theater, a live stream, and a 'humannequin' installation. They will not be showing a new collection but rather performance as a representation of the brand -- since the element has been so instrumental to the brand’s ethos."
Color us intrigued... and a little confused. Tune in next week when we'll bring you live coverage from HBA's season closer.