During Paris Fashion Week, the industry got a special sneak peek at the forthcoming Apple Watch at a pop-up shop inside of the directional concept store Colette. One of the notables in attendance was model Liu Wen, who was photographed trying on the watch for size — and who also hinted on her Instagram account that it wasn't the first time she'd encountered the Apple gadget before. And now we know why.
The Apple Watch is making its editorial debut on the cover of Vogue China's November 2014 issue, modeled by Wen. Shot by David Sims and styled by Karl Templer, the watch is a focal point of the cover portrait — complementing Wen's striped Céline ensemble — and it appears on the inside editorial as well.
Wen is one of her home country's most famous models (and has plenty of Vogue China covers under her belt) so we're happy to see that she was chosen to be the first woman to be photographed in Apple's much-hyped wearable. China is also a very important developing market for the tech brand: Although has captured only 6.5 percent of China's smartphone market to date, according to IDC, overall sales in the Greater China region are growing rapidly, up 28 percent in the third quarter of this year. We'll be watching to see how sales of the Apple Watch fare in China and beyond when it hits shelves in early 2015.