Mulberry Got in a Little Trouble With Kensington Palace

A publicity stunt for the brand's Kensington bag has backfired. Or has it?
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Dhani Mau
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A publicity stunt for the brand's Kensington bag has backfired. Or has it?
The Kensington Bag. Photo: Mulberry

The Kensington Bag. Photo: Mulberry

Social media has become a vehicle for brands to promote their products in all sorts of new ways. A tweet or an Instagram is a lot less expensive than a print ad campaign or paying a celebrity to wear something.

And while Mulberry already has a lovely fall campaign starring Cara Delevingne, the brand decided to take a more hands-on approach to promoting the launch of its new Kensington bag, a chic bucket bag named for the neighborhood in which the brand's headquarters are located. It's also the home of the Duke and Duchess of Cambridge and their progeny, Prince George.

Mulberry decided to photograph the bag in various locations within Kensington, including the gates of Kensington Palace, where the Duke and Duchess live.

Mulberry posted the image on Twitter, which you can see here, but removed it on Wednesday, according to the Daily Mail, due to a complaint from Kensington Palace officials. "The image was taken without our permission and we requested that it be removed," a spokesperson for the Palace told the paper. Mulberry responded that the photo had been taken "in error."

It sounds like the only way the bag could return to Kensington Palace is on the arm of Kate Middleton, which wouldn't be out of the question, as she has worn Mulberry's goods before.