Paul Poiret Is for Sale

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Tyler McCall
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Preservationists examine a Paul Poiret garment. Photo: Sean Gallup/Getty Images

Preservationists examine a Paul Poiret garment. Photo: Sean Gallup/Getty Images

If you're looking to throw your hat into the fashion ring, but don't want to start your own label, we've got news for you: Historic fashion house Paul Poiret is officially for sale.

The rights to the label are currently owned by Luxembourg-based Luvanis, a self-described "developer and reviver of iconic heritage brands." Poiret was in business from 1903 until 1929, at which time his designs had become outdated and his clients taken over by the likes of Coco Chanel and Jean Patou. It has lain dormant ever since.

Luvanis has taken the unusual route of publicly listing the brand for sale on its website; interested parties are invited to apply and sign a non-disclosure agreement by November 14. The company is accepting applications from both corporations and private parties, who are asked to provide "a brief background on your business interests, notably in luxury." Once approved, would-be buyers will gain access to an online data room before submitting their bids.

The fashion industry has not had been wholly successful reviving retired labels in recent years; Halston's revival has sputtered somewhat, and the success of brands like Schiaparelli, which showed its first couture collection under new creative director Marco Zanini in January, Moynat (now owned by LVMH) and Cacharel have yet to be determined. With so much emerging talent to invest in, it's worth asking if historic brands like Poiret may be better left in the past -- though it's much easier to market a label whose name is already known, of course.