Spring Taps Beyoncé for Its First Celebrity Shop

Because "Yoncé" lyrics look great on sweatshirts.
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Alyssa Vingan Klein
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Because "Yoncé" lyrics look great on sweatshirts.
Photo: Spring

Photo: Spring

The buzzy multi-brand shopping app Spring has already gotten some of the industry's top designers — Suno, Prabal Gurung and Band of Outsiders to name just a few — on board to sell their goods on its social-driven platform, but now it's partnered with its first celebrity on a shop... and it's a big one.

Starting on Thursday, you can purchase fashion-y branded merchandise from none other than Beyoncé straight through the Spring app. Team Bey even created a green sweatshirt that reads "Cake by the Pound" (that's a "Yoncé" lyric reference, for the uninitiated) exclusively for the Spring shop. The goods run from $25 for a beanie to $65 for a sweatshirt, and will likely make you the envy of all of your Instagram followers. Sadly, there is no branded surfboardt available yet.

Click through the gallery below to see the Beyoncé shop's full offering.