Tyra Banks Launched a Makeup Line Full of Smizing Products

It is Tyra-tastic.
Avatar:
Author:
Publish date:
Social count:
191
It is Tyra-tastic.
Smize, girl. Photo: Dimitrios Kambouris/Getty

Smize, girl. Photo: Dimitrios Kambouris/Getty

Remember that time Tyra Banks went to "Harvard Business School"? It's because she was learning how to start a beauty company. Obviously.

The model and "America's Next Top Model" mogul launched Tyra Beauty on Friday, which contains all the products you need for a perfect smize (hat tip: People). According to the website, the products will have you "werkin' that hallway like a runway." It only gets more Tyra-y from there. Exhibit A: the mascara called "Smack My Fat Lash."

Photo: Tyra.com

Photo: Tyra.com

Right now the line is comprised of nine products, including lipstick in two shades, the aforementioned mascara, a stick blush, bronzer, highlighter and a double-ended eyeliner that has a "corrector" on one end for when your cat eye gets a littttle too fierce for you. Prices range from $24 to $32. She also offers sets of products, bundled as "Ty-overs," priced between $34.50 and $74.50.

The most interesting aspect is that she's stealing a page from the Avon lady. You can sign on to be a "Beautytainer" and sell her products to all your friends and neighbors. Says Banks on the site: "We will celebrate our unique beauty and business power together -- one juicy, flat, dimpled, skinny, fat ass at a time!"

I feel fiercer already.