Hugo Boss's Womenswear Sales Continue to Climb Under Jason Wu

The company's womenswear sales outpaced its men's business once again in the third quarter.
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Lauren Indvik
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The company's womenswear sales outpaced its men's business once again in the third quarter.
The opening look at Hugo Boss's spring 2014 collection show. Photo: Imaxtree

The opening look at Hugo Boss's spring 2014 collection show. Photo: Imaxtree

Buoyed in part by the buzz surrounding Artistic Director of Womenswear Jason Wu -- whose first collection for the label hit stores this fall -- Hugo Boss saw its womenswear sales grow 12 percent in the third quarter of the year, up to 82 million euros (about $103 million). In a statement, the German clothing brand said that Wu's appointment has "increased brand awareness and recognition" and that the "strong reception" of Wu's fall/winter 2014 collection helped boost sales during the period ending September 30.

Though Wu's appointment has no doubt been positive for the brand, its impact has been limited by the fact that womenswear only makes up about a tenth of Boss's overall sales, which grew 9 percent in the third quarter.

Boss has had a strong year so far, but like many other fashion retailers, it's not expecting a merry holiday season. CEO Claus-Dietrich Lahrs said that the company has been "increasingly feeling the effects of the weak performance of the sector in Europe and uncertainties in Asia" in the past few weeks, and cut its full-year sales forecast down to 6 to 8 percent growth.