Lady Gaga and Tony Bennett Party with Supermodels for H&M

It's all so sparkly.
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Tyler McCall
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It's all so sparkly.
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H&M made the interesting choice to have Lady Gaga and Tony Bennett front its holiday campaign this year; the two collaborated on an album of classics, "Cheek to Cheek," which provides the soundtrack to a campaign video.

But if we were a bit mystified by that choice, the brand just made one we're on board with right away: Partying with supermodels. Joan Smalls and Sasha Pivovarova join the duo in the vid, wearing exactly the sort of stuff you'd expect for the holiday season: loads of white, fur and sequins. It's all incredibly festive (and maybe a little bit hard to believe that the outfits come from H&M). We're even into Gaga's oversized wig – okay, maybe we're a bit too high on holiday cheer. 

Check out the full video below: