If there was one social media trend that dominated 2014 — in both mainstream culture and the fashion world — it was the selfie.
This year saw the rise of the selfie campaign: Calvin Klein launched #MyCalvins, which saw everyone from Leandra Medine to Kendall Jenner posting seductive photos with their Calvin Klein underwear waistbands intentionally visible; Equipment tapped Daria Werbowy to shoot a series of laid back self portraits showcasing the brand's shirting and Free People recruited 27 models, bloggers and cool semi-famous people to post selfies of themselves in the brand's product.
So, it's fitting that the year will come to a close with yet another selfie campaign: Lady Gaga for Shiseido. According to WWD, Gaga, a frequent selfie-poster herself, shot 50 different selfies for the Japanese cosmetics brand, each of which will appear in a different Japanese newspaper around New Year's.
Unfortunately, the ads will only appear in Japan, but here's hoping the pop star posts one or two to Instagram — given her, uh, unconventional approach to beauty, we're sure they won't be boring.
Either way, this raises the question: will selfie campaigns continue into 2015? And do we want them to?