Meet Chanel's New Beauty Genius, Lucia Pica

The Italian makeup artist will add her creative powers to the French fashion house's beauty wing come January.
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The Italian makeup artist will add her creative powers to the French fashion house's beauty wing come January.
Pica's holiday work for Chanel. Photo: Instagram/@picalucia

Pica's holiday work for Chanel. Photo: Instagram/@picalucia

Don't know the name Lucia Pica just yet? We recommend you commit it to memory now, and maybe also start following her on Instagram

The Italian makeup artist has been named Chanel's new global creative makeup and color designer, a new position that entails developing products in conjunction with the makeup studio in Paris. It's not Pica's first time working with Chanel: she created the looks for its most recent Rouge Allurefall and holiday campaigns. And while those hit the more classic end of the beauty spectrum, her bolder, more graphic work for i-D and House of Holland has us excited to see what else she's capable of.

Whether Pica will also take on creating beauty looks for the runway remains unclear; according to a rep for the brand, it hasn't been decided who will be heading up creative direction in that area. Fashion Month mainstay Tom Pecheux has been doing Chanel's runway shows for the last few seasons, after former creative director Peter Philips resigned from the brand in February 2013 before landing at Dior earlier this year.

Although Pica officially starts her new job on January 1, we'll have to hold off a little longer to see the first fruits of her efforts on the product development side — Chanel's rep says to expect those in stores in 2016.

Update: An previous version of this post referred to Pica as Chanel's new creative director for beauty, a role she was taking over from Peter Philips. She is the global creative makeup and color, a new position, meaning she's not Philips' direct successor. She may or may not be creating the runway looks for the house.